Grow Your Business with an E-commerce Website
E-commerce Website Design Solutions
E-commerce is the term used to describe the activity of doing business on the Internet. It includes business-to-business, business-to-consumer, and even consumer-to-consumer transactions that involve the buying and selling of goods and services, the transfer of funds, and even the exchange of ideas. E-commerce includes functions such as marketing, manufacturing, finance, selling, and negotiations. The phrase can also refer to downloading software, accessing games, or downloading content such as journal articles and books. Because e-commerce allows businesses to reach a worldwide market and to compete around the globe, creative marketing and promotion of a web site is crucial to the success of an Internet-based business.
E-Commerce vs. Traditional Commerce
The Internet has changed the nature and structure of competition. In the past, most businesses had to compete within a single industry (such as groceries) and often within a specific geographic area, but the Internet is blurring those boundaries. An example is Amazon.com. The company began as an online bookstore but quickly expanded into new products and markets such as music, videos, home improvement supplies, zShops (used music, books, etc.), and even the auction business. Through the Internet, customers can purchase products from virtually anywhere in the world.
A traditional business may have large overhead costs associated with maintaining a storefront. But a web-based business does not necessarily have that type of overhead, which may mean that continued growth becomes easier. With e-commerce, businesses can move more quickly and usually less expensively to reach a worldwide audience. For example, the cost of reaching a consumer in Minneapolis, Minnesota, is the same as reaching one in Clifton, Colorado.
An important difference between traditional business and E-commerce is the elimination of the middleman, known as disintermediation . Businesses and consumers can communicate directly to carry out transactions, which can help entrepreneurs market their products or services without the cost of salespeople or product representatives. Although E-commerce is still a developing part of the economy, some people believe that traditional stores and mail-order companies may eventually go out of business. Other observers believe that traditional and electronic commerce will find new ways to work together.
The Future of E-Commerce
Many analysts believe that E-commerce will reshape the business world. Some predict that the huge growth of virtual communities—people getting together in ad hoc interest groups online—promises to shift the balance of economic power from the manufacturer to the consumer, eroding the marketing and sales advantages of large companies. A small company with a higher quality product and better customer service can use these communities to challenge larger competitors—something it might not be able to do in the traditional world of commerce.
Non-business organizations are using lessons learned in the early years of e-commerce. An example of what the future may hold is “eduCommerce,” a concept combining online course offerings with advertising content. Some experts believe that universities may eventually face stiff competition from organizations that offer their courses at no charge, counting on sales generated from ads to make their profits and draw new customers. Other forms of E-commerce will surely emerge as consumers explore the vast reaches of doing business via the Internet.
Part of web design and web development is helping people do business online with E-commerce solutions. Doing business online gives website owners the ability to manage their business at anytime from anywhere they wish, making E-commerce websites both popular and powerful. Saipan Web Design can provide you with an effective E-commerce website that will increase your online business at little cost.
If you are looking for a quality website design, look no further. Saipan Web Design provides professional website design, web application and IT services to Saipan and clients internationally. Our experienced design teams will build a website custom designed to your specific needs. We specialize in developing websites that look like a million bucks, but cost much less. To see our portfolio of client websites, please click here. Today’s websites ARE your business’s calling card – and through professional website design, web-based applications and SEO – we can provide your company the edge you need. If you have any custom requirements not listed on our website, please feel free to email us or call us and we can discuss it further.