Successful Branding Begins With a Good Logo – Your Logo is the Face of Your Company!
Logo & Branding is not just for big companies. Branding is no longer a luxury, it is a necessity. Saipan Website Design provides small business a way to brand itself effectively and affordably. Remember, your logo is the face of your company!
Saipan Web Design is experienced in professional custom company logo designs and corporate identity solutions. At Saipan Web Design, we understand the importance of logo is to the success of your business. Our professional logo designs are unique, creative, while keeping your requirements in mind.
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overly complex. Logos that are overly complicated or too detailed can be difficult to rescale or print on different mediums.
Simple is memorable, it is the face of your company. Much like your first impression to your in-laws, leaving a good impression will make you memorable, and seeing anything similar will quickly remind you of that logo. How many times have you seen yellow on red and thought of McDonalds?
A good and effective logo should stand the test of time. Will it still be good in 10, 20, 50 years? If a company’s website is outdated it can be revamped, if the products are not trendy it can be updated, but you can’t change your logo after running a business for 20 years. The key is longevity.
An effective logo should be able to work across a variety of mediums, applications and different backgrounds. For this reason Saipan Website Design will design the logo in vector format, to ensure that it can be scaled to any size. Different versions of the logo will allow it to work both in horizontal and vertical format.
How you position the logo should be appropriate for its intended purpose and audience. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & bright colors. This would not be so appropriate for a law firm.
A logo doesn’t need to show what a business sells or offers as a service. For example, Phone logos don’t need to show phones, computer logos don’t need to show computers. Apple’s logo isn’t a computer, nor is the HTC logo a mobile phone. A logo is purely for identification, it needs to convey a feeling.